10 English business terms in sales, marketing and management. terms
As we all know, English is a very important language when it comes to business, this little glossary will help you understand the basic vocabulary of business. As business is a wide spectrum, some words will be used in sales while others in marketing or in management.
A redundancy
Noun
The state of being no longer employed because there is no more work available.
Example: The economic downturn has meant 10,000 redundancies in the Northeast.
fr: Etre licencier pour des raisons économiques.
Incentive
Noun
A thing that motivates or encourages one to do something.
Example: Many companies use rewards and promotions as incentives for their employees to motivate them to work more efficiently.
fr: Une incitation
Increment
Noun
A increment is an addition made to an employee's annual pay that differs from a bonus. This form of salary increase differs from bonuses and commissions, which usually depends on performance.
Example: Employers use increments to either raise or lower base salaries and to adjust compensation.
fr: Incrément
Participatory management
Noun
The practice of empowering members of a group, such as employees of a company or citizens of a community, to participate in organizational decision-making. It aims to build commitment, and develop initiatives within work teams. To do this, the manager must delegate parts of his power, and it's necessary that the teams decide together what solutions to adopt.
Example: Participatory management increases the team morale by giving every team member a voice and promotes collaboration.
fr: Gestion participative
Search Engine Marketing (SEM)
Noun
Search engine marketing is a form of the Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Example: Search Engine Marketing refers strictly to paid advertising, it is about getting traffic and more visibility via paid ads.
fr: Le référencement payant
Search Engine Optimization (SEO)
Noun
The process of getting traffics from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. The higher the website is listed, the more people will see it, and the more visibility it will get.
Example: Search Engine Optimization tools provide data and alerts about the overall health and success of your website.
fr: Le référencement
Streamlining
Verb
The company tries to find the most cost-efficient ways to run its operations.
Example: A company can use streamlining to optimize the costs in the best possible way.
fr: La rationalisation
Temping
Verb
To work as a temporary employee.
Example: Temping can provide opportunities to gain a lot of skills and expertise, in a variety of roles, businesses and cultures, at an accelerated rate.
fr: Travailler en intérim.
To commute
Verb
The travel distance between one's home and place of work on a regular basis.
Example: Susan commutes every day to be on time for her meetings and to meet her clients.
fr: Lorsqu'on se déplace du domicile au travail.
Turnover
Noun
The amount of money taken by a business in a particular period.
Example: This year, the company has made a turnover approaching $4 million! What a record!
